Salesforce is a market leader when it comes to Customer Relationship Management (CRM) platforms. Despite being up against other suppliers such as Oracle, SAP, and Zoho, who all have reliable CRM solutions, Salesforce provides a more comprehensive solution with additional features and customisation that the other platforms don’t provide. What sets Salesforce apart as a platform is their goal to create a 360-degree view of customers which is why their suite offers cloud-based features encompassing sales, marketing, service, analytics, and robust storage capabilities. It is these additions, as well as the ability to be customised to meet specific business needs, which has led to the platform’s success and the creation of a successful and expanding Salesforce recruitment market.

Over 150,000 organisations use Salesforce’s CRM, with Salesforce accounting for close to 20% of the total CRM market globally. While achieving success on a global scale, the US remains a prominent market for the platform which has provided demand for Salesforce specialists to ensure the platform is being implemented effectively. In the US alone, there are over 1.2 million Salesforce jobs, highlighting the platform's increasing importance in the business and tech sectors. Salesforce’s also acquired cloud-based team communication platform Slack in July 2021. This move was seen as a strategic step towards integrating communication and collaboration features into their CRM tools. However, integrating all of these technologies and features has been a challenge, leading to an increased demand for specialists who can maximise the platform's potential.

The Importance of Salesforce Specialists

Salesforce specialists have become a crucial resource for businesses trying to fully utilise Saleforce’s solutions to their fullest. These specialists have the skills and knowledge to customise Salesforce to meet a business's specific needs. They play a pivotal role in integrating Salesforce with other systems, automating business processes, developing custom applications, and generating insightful reports and dashboards.

Also, with the acquisition of Slack, there is a rising demand for specialists who can integrate Slack's collaboration and communication features into Salesforce's CRM tools. This integration is crucial in creating a seamless customer experience, making these specialists highly sought after in the market.

Popular roles within Salesforce recruitment include:

- Salesforce Administrators

- Salesforce Developers

- Salesforce Architects

- Salesforce Consultants

These roles require a deep understanding of the Salesforce platform and its various products, strong problem-solving skills, and the ability to work closely with business stakeholders.

The Salesforce Recruitment Sector

The continued rise of Salesforce as a global leader in CRM solutions has birthed an entire recruitment market dedicated to the platform, particularly in the United States. The demand for Salesforce specialists in the country has been steadily growing, with an estimated 4.2 million new roles expected to be generated in the Salesforce ecosystem by 2024, according to a study by IDC. The IDC also predicts that the Salesforce economy will generate $1.56 trillion in new business revenues worldwide and create 9.3 million jobs by 2026. These specialists are integral to businesses looking to leverage Salesforce's innovative features and tailor the platform to their specific needs.

The rapid growth of the Salesforce platform has heightened challenges surrounding recruitment as the production of skilled professionals has been outpaced by the platform's adoption. The CRM market is projected to reach $114.4 billion by 2027, with Salesforce accounting for a significant proportion. As the platform continues to evolve and expand into new areas such as artificial intelligence and machine learning, the demand for specialists with expertise in these domains is expected to rise. In response to these challenges and trends, the industry is increasing its focus on upskilling and reskilling, with Salesforce professionals being encouraged to specialise in areas like Salesforce Industries and Salesforce CPQ (Revenue Cloud). In fact, 31% of IT leaders said a lack of skilled resources is their IT organisation’s biggest challenge, with 41% of North American respondents singling out technical skills. To overcome these gaps, partnerships with recruitment firms are becoming increasingly essential in connecting businesses with the right Salesforce talent.

Challenges in Salesforce Recruitment

Despite the high demand for Salesforce specialists, sourcing the right talent has been a considerable challenge due to the skills gap within the tech industry. In fact, 64% of managers believe that their employees are unable to keep pace with future skill needs. With the rapid evolution of Salesforce leading to regular platform updates and implementation of new products, specialists need to continuously update their skills to stay relevant. This requires ongoing training and development, adding another layer of complexity to Salesforce recruitment.

Salaries within the market aren’t always uniform either. As the platform continues to grow and diversify, there are many more ways to specialise each year. Professionals with the right approach to upskilling and career progression will find themselves in a good position, being able to demand higher salaries given the lack of comparably skilled specialists.

Given the competitive nature of the tech sector, retaining Salesforce specialists can be a challenge. Companies need to offer competitive salaries, attractive benefits, and opportunities for career advancement to retain the best talent. Specialised roles like Salesforce Marketing Cloud Consultant and Salesforce Service Cloud Consultant can be lucrative, with salaries ranging from $130,000 at a junior level, up to $155,000 for senior level professionals in North America.

Bridging the Gap with Senovo IT

While finding the right Salesforce specialist can be challenging if you go it alone, partnering with an experienced talent provider such as Senovo IT offers flexible and cost-effective solutions to help businesses find the right Salesforce specialists. With our extensive network and deep understanding of the Salesforce market, we are well-positioned to bridge the gap between the demand for Salesforce specialists and the supply of skilled professionals.

With our new office opening in the US in 2024, we can become your valuable partner to ensure you secure the best Salesforce specialists the market has to offer. By connecting your business with the right talent, we can help your company maximise the benefits of Salesforce and drive your company’s digital transformation.

From sourcing candidates with the right skills to providing ongoing support throughout the recruitment process, we offer a truly comprehensive recruitment solution. Whether you're a business looking for Salesforce specialists or a professional seeking to advance your Salesforce career, Senovo IT is the ideal partner for all your recruitment needs. Contact us today to discuss advancing your career in Saleforce solutions, or to enquire about how we can provide your business with the ideal specialists to make the most of the platform’s potential.